How did Mr Bates vs The Post Office change minds in a way that documentaries and news stories never could? Has the average human attention span really dropped from 12 seconds to less than ‘the average attention of a goldfish’ at eight seconds? How can we equip children to deal with AI, manipulative messages and a new world of information?
Brainjacking explores the psychology of storytelling – the ability that makes us human.
Science writer Brian Clegg will share three ways we use story to modify others’ brains and how techniques from nudges and subliminal influences to powerful emotional manipulation occur in education, advertising, AI, social media and more.
This event is being sponsored by Postscript.